Identity | Animation | Principal GFX Wraparound
CBS tells the story of 6 NFL games on Sunday Afternoon. The experience created encapsulates viewers from our ‘A game’ with Jim & Tony all the way to the regional markets maintaining a premium look to every broadcast.
The brand building focuses on a wide scope - leaning into a bold aesthetic, mood and motion language that can only be associated with CBS.
Editorial Graphics
The editorial graphics provide an even greater insight into the game paring unique stories with key elements of our identity. These moments give a breath to live game action, while focusing on captivating work through aesthetic, technology, and storytelling.
The quick turnaround makes for exciting pressure, but maybe not as intense as a quarterback in the pocket staring down the blitz.
Teases & Edits
Getting fans excited is no joke, especially when there’s so many games on. Leaning into a dynamic vibe, while keeping true to our brand identity & guidelines makes for some energetic teases, intros, and edits.
Playoff Elevation
All hands on deck for some of the biggest viewership moments of the season. One game in one time slot. All eyes on CBS.
Research and Development
Frames that informed our evolution, building of our brand & large scope of our broadcast. A forever on going exercise.
